⁠Roche Bobois

Roche Bobois to Make Its Debut at Downtown Design 2025

The French design house brings bold artistry, cinematic colour, and sculptural form to the region’s most influential design fair.

Dubai, UAE, 29 October 2025 – Roche Bobois, renowned and world leader in luxury furniture design and distribution, will make its highly anticipated debut at Downtown Design 2025, marking an important milestone in the brand’s growing presence across the Middle East. 

For Roche Bobois, participation in Downtown Design goes beyond exhibition – it is an expression of connection. The fair, a focal point of Dubai Design Week, will take place from 5 to 9 November 2025, bringing together global and regional creativity and providing the ideal stage for the French brand to share its vision of Art de Vivre, where craftsmanship, emotion, and individuality converge.  

Conceived by the Roche Bobois in-house design team, the installation at Dubai Design Week is envisioned as a floating, reflective architectural structure that transforms the booth into an immersive world of colour, material, and light. Mirrored panels multiply perspectives, creating a visual rhythm that amplifies the vibrancy and artistry of the collections on display. 

At the heart of the installation, Roche Bobois will present three iconic pieces that define its creative direction for 2025: 

The Aqua Dining Table, designed by Fabrice Berrux combines sculptural design and technical mastery. With only 200 pieces available worldwide, the table which is crafted in the limited-edition Rosso Levanto marble with a Rosso Jaipur Fenix laminate top, has a fluid base that is shaped like a droplet, a reflection of the brand’s seamless blend of movement and materiality. 

The Mah Jong by Hans Hopfer, one of the brand’s most iconic designs, will be presented in Kenzo Takada’s SAMAA fabrics inside a custom-built mirror room. The reflective environment amplifies the sofa’s modular freedom and vivid textiles, celebrating its artistic and endlessly reconfigurable nature. 

Another design icon, the Bubble Sofa by Sacha Lakic, will be revealed in a new colourway from the Cromática palette, developed in collaboration with Spanish film director Pedro Almodóvar. This cinematic palette is inspired by the director’s expressive visual universe and reimagines the sofa as a symbol of emotion, storytelling, and creative expression. 

 “We’re proud to be part of the 11^th edition of Downtown Design — our first participation in this leading regional fair,” said Fawzia Hassani, Head of Marketing, Roche Bobois UAE. “For Roche Bobois, being present here goes beyond showcasing our designs. It is about forging connections, celebrating design as a universal language that transcends boundaries, and embracing the dynamic energy that makes Dubai’s design scene one of the most vibrant in the world.” 

Through this debut, Roche Bobois reinforces its commitment to the Middle East’s creative landscape, engaging with architects, designers, and design enthusiasts who view furniture as both art and lifestyle. The booth will be styled as a complete living environment, expressing the brand’s belief that design is a dialogue between creativity, culture, and craftsmanship. 

Visit us at Booth D12 to discover the world of Roche Bobois. 

ACCESS THE COMPLETE PRESS KIT HERE

(Link will be updated with the latest details on the first day of Downtown Design 2025)