At Amphora, our events service transcends the ordinary by leveraging our extensive network within the design industry to attract your ideal audience and create exceptional, impactful events. We specialize in a diverse range of event types, including Grand Openings, Panel Discussions, Collaborations, Product Launches and Exhibitions at major trade fairs such as Downtown Design Dubai, Downtown Design Riyadh and Milan Design Week.

Through meticulous planning and curated experiences, we craft memorable moments that foster genuine relationships, enhance brand visibility, and drive loyalty among the architecture & design community and beyond. With a proven track record of successfully executing over 500 events of all sizes specifically within the Architecture and Design industry, you can trust Amphora to realize your vision and deliver extraordinary experiences that resonate long after the event concludes.


GRAND OPENING

We support design brands in launching new spaces through thoughtfully curated grand openings that highlight their identity and connect them with the right audience. Whether it's Cassina’s regional debut for Vivium with Patricia Urquiola or Breton’s opening in Jumeirah with over 600 guests, our role is to ensure the brand is introduced with clarity, relevance and attention to detail. Each opening is approached with sensitivity to context, strong industry insight and a focus on long-term relationships.


PANEL DISCUSSIONS

One of our key strengths and a particularly relevant format within the architecture and design industry, we work closely with our clients to shape panel discussions from the start - Developing topics that align with the brand’s positioning and goals, while curating a line-up of speakers who bring real insight from local, regional, or global perspectives. From the Cassina Talks series, which featured principals from global architecture studios like Aedas and Killa Design, regional art and design voices such as Nada Debs, and leaders in interior design across residential, hospitality, and commercial sectors, to Breton’s Design Around the World, a series exploring design narratives from different countries, our panels aim to inform, inspire and connect. Each one is built with intention and depth, tailored to resonate with the audience and industry alike.


PRODUCT LAUNCHES

We approach product launches as a moment to make a lasting impression: balancing creativity, visibility and strategic outreach. From exclusive unveilings to immersive brand moments, our team ensures each launch is tailored to the product’s identity and positioned to resonate with the right audience. Our experience ranges from the regional debut of “The Induction”, a technological collaboration between Gaggenau and Cosentino, to the launch of Fornasetti x Poltrona Frau in Dubai through an intimate evening for one hundred guests that brought together media, designers and tastemakers. 

We’ve also reimagined the product launch format through unique experiences, such as Etereo Design Studio’s year-end soirée at a private Burj Khalifa penthouse: an evening that blended product storytelling with curated art, antiques and the region’s leading design voices. Every detail, from guest list to PR strategy, is considered to ensure each launch leaves a mark.


EXHIBITIONS

Key moments for visibility, we specialize in helping brands navigate exhibitions and trade fairs with purpose and precision. Our work spans major platforms like Downtown Design Dubai (the leading design fair in the Middle East) as well as Downtown Design Riyadh and Milan Design Week. For these moments, we offer flexible, dedicated support packages that include everything from PR outreach and media tours to full visibility across Amphora’s own platforms such as the Amphora Guide  in print and digital formats.

A core part of our approach includes curating strategic collaborations, especially at Downtown Design Dubai, between brands and leading creatives to develop exhibition spaces, product showcases and installations. Past collaborations have featured names such as Kristina Zanic, B8 Architecture and Babnimnim Design Studio. We also pitch and secure speaking engagements for key representatives through official talk programs like The Forum. Our strong relationships with event organizers help ensure our clients (Ranging from Cassina, Alessi and Poltrona Frau to Iwan Maktabi, Cappellini, Preciosa and Veuve Clicquot, among others) are aligned with the fair’s vision and well-positioned for impact within the design industry.