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#AmphoraPicks - Our must-visit selection at Milan Design Week 2024



As the spring air fills the vibrant streets of Milan, the design world eagerly anticipates the return of Milan Design Week, set to captivate the city from April 15th to 21st, 2024. This year, the event promises to be a spectacular showcase of innovation, creativity, and sustainability, with the renowned Salone del Mobile at its core, starting on April 16th at the Rho Fiera Milano.


The theme for 2024, "Materia Natura," invites us to explore the intricate relationship between matter and nature, urging a design culture that prioritizes sustainability and harmony with the environment. This concept is a continuation of Milan Design Week's commitment to fostering a conscious project culture, with this year's theme putting sustainability at the forefront of the creative and design process.


As the city transforms into a global design hub, Amphora is excited to share our favorite picks at the biggest design event in the World: From innovative showcases at Salone del Mobile to engaging installations across Milan!



"The Cassina Perspective" Unfolds

Within the bustling scene of Milan Design Week, Cassina stands out as a beacon of design mastery, revealing their latest collection at the iconic Cassina Store Milan. From the 15th to the 21st of April 2024, Cassina extends an invitation to design aficionados and connoisseurs to discover "The Cassina Perspective"—a philosophy that blends iconic style with contemporary flair. The showcase will offer visitors a unique opportunity to engage with Cassina's latest innovations and witness firsthand the exquisite craftsmanship that defines the brand's legacy.


Discover more at cassina.com and follow the journey with #TheCassinaPerspective on social media.


Design Synergy: Bottega Veneta and Cassina's 'On the Rocks' Exhibit

Bottega Veneta, renowned for its masterful leatherwork, presents 'On the Rocks,' an installation that intertwines the artisanal legacy of the brand with the timeless architecture of Le Corbusier. Partnering with Cassina and the Fondation Le Corbusier, Bottega Veneta stages a large-scale exhibit at the Palazzo San Fedele. The show spotlights the exquisite LC14 Tabouret Cabanon stools, first seen at the brand's Winter '24 show, and introduces a new limited-edition stool, dressed in Bottega Veneta’s signature leather craftsmanship. This partnership is a harmonious dialogue between iconic design and modern craftsmanship, set within the historic grandeur of the Palazzo San Fedele.


Visit the 'On the Rocks' installation to experience this fusion of artistry from April 16th to 20th at the Palazzo San Fedele, where the heritage of Bottega Veneta elegantly meets the architectural prowess of Le Corbusier




Sustainable Innovation: Cosentino and Formafantasma at Milan Design Week

In the heart of Milan's vibrant design narrative, Cosentino unveiled its pioneering EARTHIC® LAB X FORMAFANTASMA installation during Milan Design Week 2024, offering an avant-garde glimpse into the future of sustainable surfaces. This alliance with the acclaimed design studio Formafantasma resulted in EARTHIC® by Silestone®XM, a revolutionary surface conceived under Cosentino's Hybriq+ Technology® that captivated the audience with its sustainable ethos and forward-thinking design at Teatro Gerolamo.


Cosentino continued to impress at Salone del Mobile, where their S.Project exhibit was a beacon of innovation and sophistication. Simultaneously, Cosentino City Milano became a hub for creative exchanges—hosting cooking shows, design competitions, and enriching talks. This celebration of design ingenuity reinforced Cosentino's dedication to combining materiality with nature, solidifying their commitment to responsible design and underlining the transformative power of ethical production in the design world.


Register for a journey into sustainable innovation with EARTHIC® LAB X FORMAFANTASMA. Experience the unveiling of a new era of surfaces - Sign up here.


Paola Lenti 30th Anniversary

With thirty years of transcending the boundaries between indoor and outdoor spaces, Paola Lenti honors this milestone at Milan Design Week 2024. Their Milanese haven on via Giovanni Bovio becomes a canvas reflecting their signature blend of high-tech yarns and timeless hues. As they celebrate their anniversary, Paola Lenti invites design enthusiasts to explore a space where ethics and aesthetics, art and architecture converge in a harmonious green vision.


Experience the legacy of Paola Lenti's innovation and commitment to the environment from April 14th to 21st, with a press preview on the 14th from 3 pm to 7 pm. Witness how they’ve woven sustainability into the very fabric of their luxurious furnishings, offering durable and recyclable designs that have set them apart as pioneers in the industry.


Nature's Murmurs in Design: Nendo's 20th Anniversary Exhibition

Nendo celebrates two decades of influential design with "Whispers of Nature," an evocative solo exhibition at this year's Milan Design Week. Set against the backdrop of a repurposed industrial space by Paola Lenti—destined to become a boutique hotel—this exhibition draws visitors into an intimate dialogue with nature. Featuring five collections inspired by the often unnoticed nuances of our natural world, Nendo translates the ephemeral dance of clouds, the interplay of light and shadow, and the silent passing of time into tangible art forms.


The exhibition is enriched by the reveal of Hana-arashi, a collaboration with Paola Lenti, promising a fusion of innovation and nature's quiet beauty.

Immerse yourself in the serenity and subtle drama of Nendo's world from April 16th to 21st, at Paola Lenti Milano, Via Giovanni Bovio 28.



Artemest's L'Appartamento: An Italian Craftsmanship Journey

Artemest proudly presents the second edition of L'Appartamento during Milan Design Week 2024, from April 16th to 21st. This year, the showhouse will be a stunning showcase of Italian craftsmanship and design, located in the historical Residenza Vignale in Milan's 5Vie district.


The space will be thoughtfully curated by six esteemed interior design firms: Elicyon, GACHOT, Rottet Studio, Studio Meshary AlNassar, Tamara Feldman Design, and VSHD Design. Each firm will bring their unique vision to life, using exclusively Artemest's furniture, lighting, décor, and art created by the finest Italian artisans, brands, and artists. From the sumptuous entrance designed by Studio Meshary AlNassar to the grand living space by Rottet Studio and the elegant cocktail room by Elicyon, visitors will be taken on a journey through bespoke and beautifully designed rooms.


Register now to explore the beauty of L'Appartamento through this registration link.



Making Sense of Color: Google's Exploration of Hue

Google invites you to embark on an immersive journey through color with "Making Sense of Color," from April 16th to 21st at Garage 21, Via Archimede 26. Curated by Google's VP of Hardware Design, Ivy Ross, and the Chromasonic arts + research lab, this exhibition delves into the elemental role of color in perceiving the world and its pivotal influence in Google's latest hardware designs. Experience the ethereal to material transformation and discover the power of color in shaping our daily lives.


Visit the exhibition from 10:00 to 17:30 during Milan Design Week 2024.



A Tribute to Cini Boeri: A Century of Timeless Design

In a special celebration of the 100th anniversary of the birth of Cini Boeri and the founding of Loro Piana, Loro Piana Interiors presents a heartfelt tribute to the visionary designer. The Cortile della Seta transforms into a captivating space, where an installation created in partnership with Archivio Cini Boeri highlights her groundbreaking Arflex furniture designs, now adorned with the luxurious fabrics of Loro Piana Interiors. Experience the fusion of history and contemporary elegance during Milan Design Week 2024, and pay homage to a legend whose work continues to inspire the world of design.


Visit the exhibition at Loro Piana - Cortile della Seta in Via della Moscova, 33, Milano from April 15th to 21st, 2024.


Dermophonic: Crafting Sound Portraits

Dermophonic invites you on a unique exploration of art, music, and coffee flavors during Milan Design Week. Nestled within the Starbucks Reserve Roastery Milano, an intimate soundproofed cocoon awaits, adorned with custom embroidery by the artist Elasi, and the creative genius of Matteo Cibic. Together, they craft intricate sound portraits inspired by the dreams and aspirations of each visitor.


Imagine a personal melody, a sonic representation of your deepest dreams, as you answer the question, "What dream would you like to live?" This is the essence of Dermophonic, where the interplay of sound and emotion paints a portrait unlike any other.


To be a part of this auditory masterpiece, registration is required. Experience Dermophonic at the Arriviamo Bar of the Starbucks Reserve Roastery Milano, located in Piazza Cordusio 1, from April 16th to 20th, between 11 am and 12 pm.



Coccoloba: A Lush Fusion of Design & Nature

The Coccoloba exhibition, an immersive showcase inspired by the diverse ecosystems of the Madeira River region in Brazil. This exhibition, a confluence of design and nature's artistry, presents a unique narrative on sustainability and creativity. Within this verdant display, Breton subtly marks its presence with the Sintonia armchair by Luisa Moysés from the I am Breton Brasil collection—a testament to the brand's commitment to harmonizing refined design with environmental consciousness.


Explore the wonders of Coccoloba and experience the understated elegance of Breton at Salone del Mobile in Milan, from April 15th to 21st.



il Magistretti inglese

Delve into the captivating world of Vico Magistretti's connection with the United Kingdom at the "Il Magistretti Inglese" exhibition. Curated by young London-based architects Viola Pelù and Louis Mayes, this exhibition unveils the intricate relationship between the renowned Italian architect and the UK, highlighting his projects, travels, collaborations, and the lasting impact on his students at London's Royal College of Art (RCA).


Magistretti's admiration for English traditions and his ability to find inspiration in small alterations of reality to create objects of good formal quality are central themes of the exhibition. It's a testament to his belief that the sense of necessity and love for reality are intertwined in British culture, leading to surprising juxtapositions and innovative design.


Visit the exhibition at the Fondazione Studio Museo Vico Magistretti in Via Bellini 1, Milan, from April 16th to 21st, 2024, and immerse yourself in the legacy of Vico Magistretti and his enduring connection with the United Kingdom.


Being Home: Prada Frames Symposium 2024

The esteemed cultural event, Prada Frames, returns for its third edition during Milan Design Week 2024. Curated by Formafantasma, this year's symposium, titled "Being Home," delves into the intricate relationship between design and the environment, exploring the living space as a crucial context for addressing contemporary challenges.


"Being Home" seeks to redefine the concept of home beyond comfort, viewing it as a shelter and an infrastructure of services. The symposium will feature illustrious contributions from notable figures such as Paola Antonelli, Brigitte Baptiste, Kate Crawford, Jack Halberstam, and others, offering a rich dialogue on the multifaceted nature of our living environments.


Set against the backdrop of the Bagatti Valsecchi Museum, a neo-Renaissance house filled with fifteenth and sixteenth-century objects and furniture, the event promises an immersive experience. From April 14th to 16th, the museum's historical rooms will host intimate conversations and thematic lectures, fostering an uninterrupted exchange of ideas across different spaces.


The event is free, subject to availability, and the registration link will be available starting April 9th. Don't miss this opportunity to engage with the giants of thought at the heart of Milan Design Week.


AQUA: A Design Exploration by Archiproducts Milano

Dive into "AQUA. A design exploration," a captivating interior design project curated by Studiopepe at Archiproducts Milano. This immersive experience invites you to explore the serene and dynamic interplay between tranquility and vitality, inspired by the ever-changing nature of water. As light and container transform water, so too do the new rooms of Archiproducts Milano evoke the fluidity of life itself.


Between colors and transparencies, Aqua presents a harmonious blend of form and function. Reflective surfaces and plays of light transform and renew spaces, creating an exploration of interior design where furniture seamlessly integrates with forms and materials inspired by the aquatic element.


At Archiproducts Milano, Via Tortona, 31, open to the public from April 16 to 21, 10 am to 8 pm.


From Aati's Portfolio

Immersed in the luxury and contemporary furniture market for over three decades, Aati has established itself as an exclusive homegrown multi-brand concept in Dubai since 1981. As Milan Design Week unfolds with its array of global design innovations, Aati spotlights two of the distinguished brands within their portfolio, each presenting unique events and exhibitions that encapsulate their vision and artistry.



FENDI Casa

Unveiling elegance and modular sophistication, FENDI Casa presents the Fendi F-Affair modular sofa by Controvento at Milan Design Week. The iconic FF logo motif inspires this versatile piece, offering various configurations that blend elegance with functionality.


Find this expression of Fendi's luxurious and innovative spirit on display at the FENDI Casa Boutique in the heart of Milan at Piazza della Scala from April 15-21, 2024.


Roberto Cavalli Home

Roberto Cavalli Home Interiors invites you into a world where the fashion house's signature glam and sensuality are reimagined into an eccentric and unique collection of furnishings. Celebrate the bold essence of Roberto Cavalli Home Interiors at Salone del Mobile Milan 2024, from April 16-21, located at Hall 15 Stand B16.


Additionally, the Roberto Cavalli Boutique on Via Montenapoleone will welcome guests to immerse in the Maison's dramatic and opulent interior concepts.


Dolce & Gabbana Casa

Dolce & Gabbana Casa invites you to step into a world where craftsmanship meets fantasy— where every item tells a story, and living spaces become a canvas for the imagination. During Milan Design Week from April 15th to 21st, explore the latest collection by Dolce & Gabbana Casa at Via Durini, 23 Milano. Here, technology and design artistry unite to present a range that redefines the essence of luxury living.


Discover the imaginative and innovative spirit of the collection daily from 10 am to 9 pm, and allow yourself to be transported to a realm where design and craftsmanship weave the fabric of a new reality.


Luxence

Step into the world of Luxence Luxury Living during Milan Design Week, and experience a realm where fashion intersects with interior design, crafting a narrative of luxury and exclusivity. From April 15th to 21st, 2024, Luxence invites you to On House Milano, where each piece in their collection tells a story of impeccable craftsmanship inspired by the grandeur of the world's most celebrated fashion houses.


Experience the marriage of Italian creativity and skilled artisanal craftsmanship at the Luxence lounge, where every detail speaks of the brand's relentless pursuit of quality. Join at via Passione 8, Milan, from 10 am to 9 pm, and indulge in the joy of pure, sparkling elegance that unfolds with every piece from the Luxence Luxury Living collection.










Design to Move: Technogym's 40th Anniversary Celebration

Technogym, the renowned wellness company, marks its 40th anniversary with a special exhibition, "Design to Move," during the 2024 Milan Design Week. This unique showcase features 40 distinct Technogym Benches, each crafted by a different world-famous artist or designer. The exhibition is a testament to Technogym's commitment to blending design with wellness, style with functionality, and the emotional with the tangible.


The "Design to Move" exhibition is more than just a display of artistry and innovation; it's a celebration of Technogym's journey over the past four decades. The Technogym Bench, one of the brand's iconic home wellness products, serves as the canvas for these creative expressions, highlighting the deep relationship between design and wellness that has been a cornerstone of Technogym's philosophy since its inception.


Visit the exhibition at Technogym Milano, Via Durini 1, from April 16th to 21st, 2024, and immerse yourself in a world where design meets movement, and artistry meets functionality.



As Milan Design Week approaches, we're excited to showcase some of our most exciting picks, who are set to make a significant impact with their innovative and sustainable designs. Stay tuned as we continue to unveil the captivating presentations and installations on social media as the boundaries of design and sustainability are pushedat Milan Design Week 2024.


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